Aurora Strategy Global

"Every conversation is a chance to shape the story." Whether you’re sitting across from a government official, stepping in front of a camera, or meeting with key stakeholders, the way you communicate can turn complex situations into meaningful opportunities.

A well-placed word can open doors, shift perceptions, and build trust that lasts. The key is about speaking with clarity, confidence, and purpose so that your message resonates and creates impact where it matters most.

This is where Aurora Strategy Global steps in, making influence achievable through a bespoke, senior-led approach.

“We believe in our tagline, ‘Your Message Delivered,’ because it truly defines what we do to help our clients deliver their message to government, media, or stakeholders, and ensure a positive response,” says Marcel Wieder, president. “This isn’t just about sending out a message; it’s about crafting and delivering it in a way that gets results.”

Where Every Word Matters

Based in Toronto but with a reach across Canada and connections worldwide, Aurora is a senior-led public affairs and strategic communications firm that offers tailored solutions. The company has built a reputation for understanding that no two challenges are identical.

Instead of delegating essential matters to junior staff like larger firms, Aurora ensures its clients work directly with seasoned professionals with the experience to anticipate reactions and navigate complex issues precisely.

Aurora’s team includes former elected officials, government advisors, and media specialists, all of whom bring invaluable insight into crafting messages that resonate. This expertise is key to helping clients avoid costly mistakes and ensuring their communications yield successful outcomes.

Turning Challenges into Opportunities

Government engagement is a significant pain point for many clients. Bureaucracy can feel like a maze, with complexity and unpredictability that make it difficult for outsiders to navigate. Aurora’s experience in this area allows them to guide clients through the process, connecting them with the right decision-makers and ensuring their voices are heard.

Media relations are another critical aspect of strategic communication. Executives and spokespeople may find themselves unprepared for the fast pace of media interactions, which can catch them off guard. Aurora uses tailored training, message refinement, and scenario exercises to help clients turn interviews into opportunities.

Another layer of complexity comes from stakeholder engagement. Investors, community groups, and advocacy organizations can have conflicting priorities, making communicating a clear and consistent message challenging. Aurora’s approach ensures clients understand the diverse needs of these stakeholders and engage them in a way that fosters collaboration and understanding.

One of Aurora’s standout successes comes from its work in the nuclear energy sector. The company helped one of its clients gain significant media coverage, including features in The Wall Street Journal and The Globe and Mail and appearances on CBC and CTV. However, the real success came in Ottawa, where they facilitated high-level meetings with senior government officials. The outcome was that nuclear energy was recognized as an eligible category for Canada’s green bond program, opening up new financing opportunities for the industry.

This case demonstrates Aurora’s ability to create media buzz and how strategic communication can influence policy and bring tangible financial results.

Influence without Borders

Through its membership in the International Public Relations Network, Aurora offers global coverage, allowing clients to manage communications in multiple regions through a single, trusted partner.

Despite its international reach, Aurora remains deeply connected to local markets. The company maintains a strong presence across Canada, from Toronto to Atlantic and Western Canada, ensuring clients benefit from global capability and regional expertise.

What truly sets Aurora Strategy Global apart is its commitment to long-term client relationships. Many of its clients have been with the company for more than a decade, a testament to the trust and effectiveness that Aurora has built over time.